We’ll be the first to admit it: noni has an unusual flavor and smell. It’s most similar to bleu cheese, enough so that many people call it “Cheesy Fruit” or just “Stinky Fruit.” Some people call it “Vomit Fruit,” but we promise that one in particular isn’t accurate.
Many people try noni for the first time either when they try our Noni Fruit Leather, or when they sample noni fruit fresh from the tree when they visit our organic family farm on a tour. The fruit tastes better than it smells, but it’s always funny to watch people’s initial reaction on the farm tour.
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