Imagine walking along the beach in Hawaii one thousand years ago, bare feet in the sand, waves crashing by your side, sun on your back. Sounds nice, right? Now imagine finding a noni fruit, perfectly ripe and ready to eat. For thousands of years, native Polynesians and Hawaiians have praised the noni fruit for its wonderful healing properties. Did they juice this fruit thousands of years ago? Of course not! According to Captain Cook’s log when he first found Polynesia in the 1700’s , he wrote “They were eating the fruit”. Notice Captain Cook did not write they were drinking the juice. And raw food noni is still the best way to get all the positive benefits. But once noni fruit is picked, it begins to ripen and ferment quite quickly, noni fruit is very difficult to preserve. One solution to this is juicing, but is it the best solution?
Some think so. Noni juice is used across the globe by thousands of people, dozens of different kinds sold by dozens of companies. But it isn’t what it’s made out to be. Why?
What You’re Missing with Noni Juice
The power of noni is in the pulp, and juicing noni takes that away. The juicing and fermentation process destroys key nutrients and enzymes. The noni juices are fermented, pasteurized and must be refrigerated. On top of that, it isn’t even pure noni! In many parts of the world, Noni is called cheesy fruit since the raw, non-fermented pulp tastes like blue cheese. But if noni is allowed to ferment, it smells and taste like a rotten blue cheese ,which doesn’t taste all that great. That is why most noni juices have added other fruit juices to make it more palatable, but diluted. In fact, fermentation destroys all digestive enzymes and about fifty percent of the beneficial compounds found in the raw noni pulp.
And what about pasteurization? Noni juice is most often pasteurized to make it safe to drink. Which means it’s exposed to very intense heat that kills off any harmful bacteria. But pasteurization takes away more than just the bacteria. It destroys all digestive enzymes and antioxidants, along with numerous other beneficial compounds found in raw noni.
So what does all this mean for you? It means you aren’t getting the maximum benefits of noni. It means you are being deprived of the true healing power of noni. It means it might be time to try an alternative.