Noni Fruit: Importance of Potency

One can find many herbs and fruits in nature that contain medicinal qualities. Generally speaking, they tend to be very specific, limiting to only 4-5 conditions. However, Noni Fruit, with over 165 beneficial compounds, has been used over the centuries by many cultures for health and wellness. Over the past 25 years, scientific research have discovered that noni fruit can address over 65 different conditions (as listed on the USDA’s website).

To accomplish this feat, the beneficial properties lie in the pulp of the raw noni fruit, not in fermented juices, dehydrated capsules or freeze dried capsules. How can this be you ask?

Click Here to Find Out!

The Problem with Drinking your Noni

Imagine walking along the beach in Hawaii one thousand years ago, bare feet in the sand, waves crashing by your side, sun on your back. Sounds nice, right? Now imagine finding a noni fruit, perfectly ripe and ready to eat. For thousands of years, native Polynesians and Hawaiians have praised the noni fruit for its wonderful healing properties. Did they juice this fruit thousands of years ago? Of course not!  According to Captain Cook’s log when he first found Polynesia in the 1700’s , he wrote “They were eating the fruit”. Notice Captain Cook did not write they were drinking the juice. And raw food noni is still the best way to get all the positive benefits. But once noni fruit is picked, it begins to ripen and ferment quite quickly, noni fruit is very difficult to preserve. One solution to this is juicing, but is it the best solution?

Some think so. Noni juice is used across the globe by thousands of people, dozens of different kinds sold by dozens of companies. But it isn’t what it’s made out to be. Why?

What You’re Missing with Noni Juice

The power of noni is in the pulp, and juicing noni takes that away. The juicing and fermentation process destroys key nutrients and enzymes. The noni juices are fermented, pasteurized and must be refrigerated. On top of that, it isn’t even pure noni! In many parts of the world, Noni is called cheesy fruit since the raw, non-fermented pulp tastes like blue cheese. But if noni is allowed to ferment, it smells and taste like a rotten blue cheese ,which doesn’t taste all that great. That is why most noni juices have added other fruit juices to make it more palatable, but diluted. In fact, fermentation destroys all digestive enzymes and about fifty percent of the beneficial compounds found in the raw noni pulp.

And what about pasteurization? Noni juice is most often pasteurized to make it safe to drink. Which means it’s exposed to very intense heat that kills off any harmful bacteria. But pasteurization takes away more than just the bacteria. It destroys all digestive enzymes and antioxidants, along with numerous other beneficial compounds found in raw noni.

So what does all this mean for you? It means you aren’t getting the maximum benefits of noni. It means you are being deprived of the true healing power of noni. It means it might be time to try an alternative.

What’s the Alternative? Learn on the original blog!

Foraging for Noni

Are you lucky enough to live in or visit a place where noni trees (Morinda citrifolia) grow happily? This resilient, hardy tree can grow throughout the tropics, including Southeast Asia, Micronesia, the Caribbean Islands, Madagascar, and the Pacific Islands, including of course Hawaii!

Part of the reason it’s spread so far is because thousands of years ago, Polynesian settlers brought live plants with them wherever they colonized. Now the range of Morinda citrifolia  is huge — lucky for those of us who love the amazing benefits it has for the human body. Some of us love the taste too, though it definitely needs to be acquired!

You won’t find noni in your local supermarket, because it has no shelf life whatsoever. Once the fruit is picked and ripened, it begins to ferment very quickly. Not only does this fermentation produce a very unpleasant taste, but it also destroys at least 50% of the beneficial compounds in the fruit! Fermentation of noni fruit creates alcohol that destroys enzymes and changes or degrades the many beneficial compounds found in the raw pulp. Fermenting noni creates a wine.

If you want fresh noni, you’ll have to forage for it!

Why You Need Ripe, Raw Noni

Ripe, raw, fresh noni fruit is one of nature’s ultimate foods for healing the body. It’s effective against a wide variety of ailments, including chronic pain & inflammation, depression, and even the broad scope of conditions associated with metabolic syndrome.

The pulp of raw noni fruit contains at least 165 beneficial compounds, including vitamins, minerals, essential amino acids, digestive enzymes, and many others. Curious about what makes the biggest impact? Click here to learn about the top four most beneficial compounds in raw noni fruit!

Notice how we keep specifying “raw” noni? That’s because the vast majority of noni products on the market today are fermented and pasteurized noni juice. Both of those processes destroy at least 50% of the beneficial compounds found in the raw pulp, resulting in a 14x drop in potency.

If you want to access all the benefits noni has to offer, you’ll need to either find a noni tree to pick your own or try our Noni Fruit Leather. Our slow dehydration process allows us to use unfermentedorganic noni pulp and we keep the heat low enough to preserve the beneficial enzymes and antioxidants. Our dehydrator never rises above 115 degrees Fahrenheit, compared to pasteurization, which is more like 150-185 degrees! For this reason, our Noni Fruit Leather is classified as a raw food.

We’re passionate about bringing the power of noni to as many people as possible, as we have seen its ability to change lives time and time again.

The Noni Tree Explained

Morinda Citrifolia is a tree in the coffee family. There’s a misconception out there that noni is a shrub, but in reality it grows up to about 9 meters, or even taller. The leaves are shiny, dark green, and deeply veined with light green. The name “citrifolia” comes from the leaves’ similarity to citrus leaves.

The fruit is what makes the noni tree unusual. Noni is a syncarp, also known as a multiple fruit. That means it’s made up of the fruits of several flowers, which fuse together. Other examples of syncarps are pineapples and jackfruits.

While most fruits start as a flower which then develops into a fruit, noni develops a small fruit first, which looks kind of like a little green pinecone. Then small, white flowers form and come out all over the fruit.

You can learn more about how noni grows and is pollinated by clicking here!

From there, the green fruit keeps growing. As it matures, it starts to turn yellowish white, usually starting at one end. Eventually the fruit changes completely in color to white, at which time it’s ready to pick.

How to Pick Noni for Maximum Freshness

Once you’ve found a noni tree, it’s important to be patient and only take fruits which have turned completely yellow-ish white. If there is even just a hint of green at one end, the fruit is not ready. The fruits along one branch will not mature all at once, so keep looking for fruits with no green at all.

If you pick a green fruit, it will quickly turn black and spoil! White, mature fruits will continue to ripen on the counter. They’re ready to eat when they’re soft like a ripe tomato. Don’t push it too far, or the fruit will start to ferment, destroying the beneficial compounds in the pulp.

Why Can’t I Pick Up Noni Off the Ground?

Searching for ripe noni on the tree can be a pain — but we recommend only picking mature hard fruit from the tree. We do not recommend eating noni fruits off the ground as they are usually fermented and can have bugs inside. Also since fallen fruits are likely to be partially fermented, they will taste bad and have less nutritional benefit.

Animals love to eat fallen noni fruits — they know what’s good for them! The wild roosters on our farm love to forage for newly fallen fruits that have not fermented.

Learn what you can do with your foraged noni in the original article.

What If I Don’t Live Near Noni?

If you don’t happen to live in an area where noni fruit is abundant, and don’t have plans to travel to such a place anytime soon, you can still get your fix of raw, organic noni! But you won’t be able to find the fresh fruits in a grocery store, or have whole fruits shipped to your home.

But you can get Noni Fruit Leather, no matter where in the world you live!

As I explained above, Hawaiian Organic Noni uses only raw, organic noni pulp. We never bring the temperature above 115 degrees because that would kill off many of the antioxidants and beneficial enzymes in the raw fruit.

It’s as close as you can get to picking fresh noni straight from the tree. But we hope you’ll come visit us on our farm sometime, so you can try noni as it was intended to be enjoyed!

Did you try foraging for noni? Tell us about your experience in the comments!